How Can We Help? Ways You Can Actively Support the Black Community

It's a question we've all been asking since Monday May 25, when the video of George Floyd's brutal death under the hands of police misconduct in Minneapolis, Minnesota was released. In the resurgence of the Black Lives Matter movement through active demonstrations and protests, both on and off the streets, many of us outside of the black community are asking what we can do to help. 

As a small Asian women-owned brand, we have had our share of struggles in building up a brand. Our founder's story of immigrating to the U.S. and starting a business from scratch reflects many similar hardships faced by those who come to America to build a better life. Yet we also recognize how much we have indirectly benefited from the "model minority" myth of our Asian identity in this country, and how far we have come out of these privileges. We feel it is our job to support a community that has suffered far more throughout this nation's history. No matter what your background or experience, we ask that you stand with us in POC helping other POC, and fellow human citizens seeking justice for our black brothers and sisters. 

If you've never participated in actively fighting racial injustice, this might feel daunting and even overwhelming. But with the tools and resources available to us today, we have a responsibility to learn, understand, and take action. Here are some active and effective ways you can help make a difference for the black community today and beyond.



There are endless resources including organizations, videos, books, documentaries, and more to become better informed about the facts and faces behind racial inequality against black individuals in America. This list is not exhaustive, but use it as a guide to begin learning:

How to Be an Antiracist - Ibram X. Kendi, 2019 
White Fragility - Robin J. Diangelo, 2018
The New Jim Crow: Mass Incarceration in the Age of Colorblindness - Michelle Alexander, 2010
I Know Why the Caged Bird Sings - Maya Angelou, 1969
So You Want to Talk About Race - Ijeoma Oluo, 2018

13th - Ava DuVernay, 2016 (Netflix)
When They See Us - Ava DuVernay, 2019 (Netflix)
Clemency - Chinonye Chukwu, 2019 (Netflix)
I Am Not Your Negro - Raoul Peck, 2018 (Amazon Prime)
Just Mercy - Destin Daniel Cretton, 2019 (free to rent across all platforms in June) 
16 Shots - Richard Rowley, 2019 (Hulu)

Black Lives Matter
Color of Change
Showing Up for Racial Injustice


Social media has informed us with a range of organizations we can support with our wallets who are participating in important conversations and actions around racial injustice. Here are just a few suggestions:

National BLM Fund

Black Visions Collective

Reclaim the Block

North Star Health Collective 

The Official George Floyd Memorial Fund

National Bail Fund Network

*We recognize that it's not financially possible for everyone to donate at this time. If you would like to donate but don't have the means, we still want to provide you with the opportunity to support. Text 'SUPPORT' to +18474570063 and J.ING will donate $1 to Color of Change, a nonprofit civil rights organization actively fighting racial injustice against black individuals. 



Start by supporting the local black community around you. Shop at black-owned businesses, whether it's in-person or online. Your purchases will go towards providing for their families rather than funding major corporations, many of which do not practice ethical or equal treatment towards their black employees. And don't just consume—learn the names and read the stories behind these businesses. By doing your research and spending mindfully you're giving more than a profit to the owners: you're giving them a voice. 

Image by @kncbeauty

4. ASK

It sounds simple, but the hardest step in racial reconciliation is reaching out directly to the people we have hurt. Ask black members of your community, a friend, a neighbor, or even an activist or speaker on social media about their experiences, thoughts, opinions and feelings. Ask them what their real needs are and how the rest of us can best support them—both during this time and beyond. 

To donate to Color of Change through us, text 'SUPPORT' to +18474570063. Every text goes towards supporting the fight against racial injustice.